That’s what AdSemble is announcing today — a self-serve product where
out-of-home media companies can manage the process of selling digital
billboard space to advertisers.
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Again, this is something for the billboard-owners, not the advertisers
themselves. Features include an overview of every billboard in your
inventory, analytics data about each campaign and the ability to accept
or reject individual bids from advertisers.
http://techcrunch.com/2016/03/22/adsemble-self-serve
onsdag 23 mars 2016
Get Ready for the Age of Image Recognition
GumGum - we’ve been innovating in this space since 2008. Our founder, Ophir Tanz,
saw a gap in the market for a new approach to digital advertising, one
that utilized image-recognition software to serve ads over relevant
editorial images. The format he created has since come to be known as
‘in-image advertising’.
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In-image ad formats can also play an important role in tackling another
big issue facing the advertising world – the rise of ad blockers.
More influencers, fewer posts: How Instagram's algorithm will affect fashion brands
Instagram is switching to an algorithm-based model for its photo stream, putting more pressure on brands to create quality content if they want it to rise to the top of followers’ news feeds.
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Influencers are already valuable as fashion brand ambassadors — a recent Experticity study found that, on Instagram, influencer recommendations carry 22 times the weight than a recommendation from an average customer.
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“In theory, the algorithm should be beneficial to influencers because
they produce great content that an algorithm should prioritize,” said
Wong. “They’re able to attract passionate followings and deliver more
personal messages, two things brand ads can’t do.”
tisdag 22 mars 2016
Legal marijuana sales forecast to hit $23B in 4 years
Marijuana is rapidly becoming a big, semi-legal business across the
country, with $5.7 billion in sales last year and tens of thousands of
people working and paying taxes as they cultivate, package and sell
cannabis.
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The industry is only expected to grow in 2016, particularly if
California voters this fall decide to legalize recreational use,
according to the newly released 4th Edition State of Legal Marijuana Markets Report from from ArcView Market Research and New Frontier, a cannabis-focused data-analysis firm.
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