That’s what AdSemble is announcing today — a self-serve product where
out-of-home media companies can manage the process of selling digital
billboard space to advertisers.
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Again, this is something for the billboard-owners, not the advertisers
themselves. Features include an overview of every billboard in your
inventory, analytics data about each campaign and the ability to accept
or reject individual bids from advertisers.
http://techcrunch.com/2016/03/22/adsemble-self-serve
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