onsdag 23 mars 2016

Get Ready for the Age of Image Recognition

GumGum -  we’ve been innovating in this space since 2008. Our founder, Ophir Tanz, saw a gap in the market for a new approach to digital advertising, one that utilized image-recognition software to serve ads over relevant editorial images. The format he created has since come to be known as ‘in-image advertising’.
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In-image ad formats can also play an important role in tackling another big issue facing the advertising world – the rise of ad blockers.







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