GumGum - we’ve been innovating in this space since 2008. Our founder, Ophir Tanz,
saw a gap in the market for a new approach to digital advertising, one
that utilized image-recognition software to serve ads over relevant
editorial images. The format he created has since come to be known as
‘in-image advertising’.
--
In-image ad formats can also play an important role in tackling another
big issue facing the advertising world – the rise of ad blockers.
Inga kommentarer:
Skicka en kommentar