More influencers, fewer posts: How Instagram's algorithm will affect fashion brands

Instagram is switching to an algorithm-based model for its photo stream, putting more pressure on brands to create quality content if they want it to rise to the top of followers’ news feeds.

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 Influencers are already valuable as fashion brand ambassadors — a recent Experticity study found that, on Instagram, influencer recommendations carry 22 times the weight than a recommendation from an average customer.

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“In theory, the algorithm should be beneficial to influencers because they produce great content that an algorithm should prioritize,” said Wong. “They’re able to attract passionate followings and deliver more personal messages, two things brand ads can’t do.”

http://digiday.com/brands/influencers-fewer-posts-instagrams-algorithm-will-affect-fashion-brands/