Ad Blocking Will Keep Growing Until We Make Ads Better
A global floor price: Right now impressions routinely
clear at 1 cent per thousand impressions to a publisher. Maybe if
advertisers aren’t willing to pay a reasonable amount, we shouldn’t show
an ad or we could substitute something useful in its place. There is a
cost to the user of every ad we show, in both bandwidth, performance and
attention. This could be a low-cost way to raise CPMs and lower the
number of crappy ads, with minimal loss to publishers.
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