There's some new data out on the huge ad blocking trend — and it's a grim read for online publishers

Now we have some more data out, this time from "ad blocker blocker" Sourcepoint and internet analytics company comScore.

Worryingly for web publishers, it's the people that consume the most content that are most likely to be blocking ads.

http://uk.businessinsider.com/theres-some-new-data-out-on-the-huge-ad-blocking-trend-and-its-a-grim-read-for-online-publishers-2015-9?r=US&IR=T