torsdag 24 september 2015

How Cole Haan drives sales with Instagram

Cole Haan : Shoes, Bags & Accessories for Men, Women

In August, Cole Haan launched a new app, created by social commerce platform PredictSpring, that worked around the lack of direct commerce capabilities on Instagram by pulling in Instagram posts into its own app. Customers logged in via Facebook or Instagram, then browsed the Instagram posts in the app. You can tap on the image to get info and add it to your cart, then pay with Apple Pay.
http://digiday.com/brands/cole-haan-instagram/ 

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