CHART: Here's how many Australians are actually clicking through online ads

A surprising 1.6 million Australians aged 14 and over say they’ve clicked through online advertising in the past month, according to the latest internet usage data from Roy Morgan Research.
The figure, 8.1% of total users, is nearly double the 2011 figure, offering some hope for both publishers and advertisers, especially in the face of a growing trend in ad blocking, which some argue is part of a war between Apple and Google.

 http://www.businessinsider.com.au/chart-heres-how-many-australians-are-actually-clicking-through-online-ads-2015-9