Sponsorship Spending On Music To Total $1.4 Billion In 2015

Spending is largely driven by two factors: continued interest in national music festivals and a growing appetite for regional music fests, some of which have secured significant deals with national brands.

http://www.sponsorship.com/IEGSR/2015/09/08/Sponsorship-Spending-On-Music-To-Total-$1-4-Billio.aspx