TV vs. the Internet: Who Will Win?

But despite sharing the vulnerabilities of other long-standing media—shrinking audiences, changing consumption patterns, new competition for ad dollars—the television dinosaur has only grown fatter. According to the research firm SNL Kagan, cable TV revenues rose from $36 billion in 2000 to $93 billion in 2010.  
http://www.nybooks.com/articles/archives/2015/oct/08/tv-vs-internet-who-will-win/