Can cities kick ads? Inside the global movement to ban urban billboards
Left unchecked, the proliferation of outdoor advertising can consume a
city. In the early 2000s, advertising grew exponentially in Brazil, and
São Paulo began to suffocate under a smog of signage. Finding it
difficult to control the number of ads through regulation, the city took
the unprecedented step of banning them altogether. In 2007, Mayor
Gilberto Kassab implemented the Clean City Law, labelling outdoor
adverts a form of “visual pollution”. In a single year, the city removed 15,000 billboards and 300,000 oversized storefront signs.
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