Marques for millennials

 Dec 13th 2014

For now only about 8% of all luxury sales are online, but they are growing at a rate of 25-30% a year, says Claudia D’Arpizio of Bain’s Milan office. Much of this is at the expense of independent boutiques. If the share of digital sales goes much above 10%, investment in stores “will be rethought”, she says.

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People who want to hire can try Bag Borrow or Steal or LuxTNT, a Hong Kong startup. Second-hand luxury is available from stylesequel and InstantLuxe. Such services have been around for a long time, notes Stephanie Phair of The Outnet, but they have been “supercharged because of the internet”.

http://www.economist.com/news/special-report/21635762-young-people-choose-and-buy-differently-marques-millennials