Ensighten raises $53M to help companies manage sea of marketing data, vendors

The whole idea behind Josh Manion’s Ensighten platform is to provide an “open marketing platform” where its client companies can pull in many different kinds of first- and third-party personalization and targeting data.
The platform also provides a common place from which clients can orchestrate the activities of their many marketing tech and advertising tech vendors, so that creating, launching, personalizing, and optimizing new website experiences and marketing campaigns can be done quickly and easily.
http://venturebeat.com/2015/10/19/ensighten-raises-53m-to-help-companies-manage-sea-of-marketing-data-vendors/
https://www.ensighten.com/