How Product Hunt took the Silicon Valley route to building a media brand
Despite reaching only a few hundred thousand unique visitors a month,
Product Hunt has become one of the most influential sites in tech
circles. While sites such as TechCrunch and VentureBeat have long been
the go-to places for getting the word out about new products, Product
Hunt has started to take their place. Startup founders are desperate to
be featured on the site, reporters are using it for stories.
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Over half of the site’s traffic comes from outside the U.S., largely
from the global tech communities in cities such as Toronto, Berlin and
Paris.
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