Announced at AdWeek in New York today, Beckon
— the marketing performance data platform — has analyzed over $16
billion in omnichannel marketing spend and performance data to better
understand what works, what doesn’t, and where to invest your budget.
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“We found that a very small fraction of branded content — just 5 percent
of it — accounts for 90 percent of engagement. The other 95 percent of a
brand’s content typically has single digital views and likes.”
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