fredag 30 september 2016

Doesn’t ad up

In America an investigation backed by the ANA found that agencies were buying ad space and reselling it to clients at markups of up to 90%. Some agencies were also collecting undisclosed rebates from media firms for buying ad space.
http://www.economist.com/news/business/21707951-advertising-industrys-trust-problem-doesnt-ad-up


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