Microsoft and Adobe are teaming up against Salesforce

In turn, Microsoft will make Adobe Marketing Cloud the "preferred marketing service" for its Dynamics 365 product, which is widely used by companies to help track sales leads and relationships with their customers. Now, Microsoft will officially recommend that those companies use Adobe Marketing Cloud if they want to use that data to run a marketing campaign, alongside forthcoming new data integrations.
On all counts, it's a huge shot across the bow at $45 billion Salesforce, which competes with Microsoft Dynamics 365 with its flagship Salesforce Sales Cloud product, and with Adobe with the Salesforce Marketing Cloud. Microsoft doesn't have a marketing software competitor, and Adobe doesn't have a sales software play.
http://nordic.businessinsider.com/microsoft-adobe-cloud-partnership-2016-9?r=US&IR=T