Zalando, Europe’s biggest online vendor of clothing and footwear.
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Last year Zalando shipped 55m orders.
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Zalando sales—of €3 billion ($3.3 billion) in 2015—are rising by around 30% a year.
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Selling fashion in lots of markets is not easy. Half of what Zalando
sells (by value) comes back to it in the form of returns, because of
problems with fit or style.
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Zalando has relationships with 1,500 brands that supply 150,000
articles. It sells mostly well-known labels. Another online fashion
retailer, ASOS, sells only 850 brands of clothing and shoes and relies
heavily on its own label. A lure for retailers and brands is that
Zalando saves them from having to invest in e-commerce themselves.
http://www.economist.com/news/business/21706332-one-europes-most-interesting-technology-companies-sells-shoes-and-threads-fashion-forward
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