Spending on so-called out-of-home advertising, which includes
stand-alone billboards, ads on various modes of transit and airport ads,
has risen for 24 consecutive quarters, according to Kantar Media and
the Outdoor Advertising Association of America. Spending surged to $7.3
billion in 2015 from $5.9 billion in 2009.
http://www.nytimes.com/2016/09/05/business/media/look-up-in-the-digital-age-billboards-are-far-from-dead.html?_r=0
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