Google this week is rolling out an interactive experience in the U.S.
for apparel and home décor retail advertising that it calls "shop the
look."
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The images powering Shop the Look come from brands,
bloggers, retailers and publishers, which are sourced from Google's
trusted partners such as LIKEtoKNOW.it., Yahoo's Polyvore, and Curalate,
a visual content platform that works with 850
top brands to connect the dots between people browsing online and completing an action. For Shop the Look, Curalate supplied lifestyle imagery from retailers like Crate and Barrel, Forever 21, Neiman Marcus, and others to populate Google Shopping results, and then connected the products within those images to direct links to purchase.
http://www.mediapost.com/publications/article/284121/
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