Nov 26th 2009
Oprah Winfrey is not quitting. She is ending her relationship with a big network, CBS, in order to devote herself to an ambitious new venture, a cable-television channel to be called the Oprah Winfrey Network, or OWN, which she plans to launch in January 2011 as a joint-venture with Discovery Communications.--
But there are good commercial reasons for Ms Winfrey's decision. The audience for network television has been declining relentlessly as viewers have migrated to cable and the internet. The audience for “The Oprah Winfrey Show” has shrunk from about 14m viewers in 1998 to about 7m today, though it still remains the highest-rated talk show. Ms Winfrey is simply following her audience into a more fragmented media world.
http://www.economist.com/node/14960200
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