Optimera: Publishers are not detecting most ad blockers, says company behind new ad blocking solution

måndag 12 december 2016

Publishers are not detecting most ad blockers, says company behind new ad blocking solution

San Francisco-based Streamwize tested PageFair and several other detectors and found that they only see about 20 percent of ad blockers.

Streamwize also tested detectors Oriel, SourcePoint and the Interactive Advertising Bureau’s open source detection script, although not as extensively as for PageFair. But the results thus far are essentially the same: they only see a small portion of the blockers.

Specifically: Only Adblock Plus and Adblock Browser for Android were detected, while AdBlock, AdBlock Plus Content Blocker for iOS, Brave Browser, Ghostery, Opera desktop with built-in blocker, Opera Mini with built-in blocker, uBlock Origin and UC Browser went undetected.
If the tests are correct, then publishers are wildly underestimating the number of desktop and mobile site visitors that are employing ad blockers.
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Streamwize is releasing a new product Adtoniq.
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For every website, Adtoniq will try to load a secret ad it has placed with an ad network into its own ad unit that simulates an ad unit on the site. If it doesn’t load, there’s an ad blocker.