Jan 19th 2013
PR is a better business than advertising, reckoned Daniel Edelman
--Mr Edelman, who died on January 15th, aged 92, was a pioneer, introducing innovations that reflected his bigger vision of PR as a more effective way to market a company’s reputation and brands than its fancier (and costlier) big brother, advertising. His role in creating the modern PR business, which spans everything from crisis management to political lobbying, is described in a new book, “Edelman and the Rise of Public Relations”, by Franz Wisner.
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At his death, the firm employed more than 4,500 people worldwide. It generated revenues in 2011 of $615m.
http://www.economist.com/news/business/21569745-pr-better-business-advertising-reckoned-daniel-edelman-dan-not-mad-man
http://www.holmesreport.com/ranking-and-data
http://www.goodreads.com/book/show/17268214-edelman-and-the-rise-of-public-relations
http://www.holmesreport.com/research/article/global-pr-industry-hits-$14bn-in-2016-as-growth-slows-to-5
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