Influencer marketing is, after all, essentially relationship based, and it doesn’t require sophisticated technology like programmatic, so it could be a hard sell for VCs. Mia Dand, CEO for Lighthouse 3, also thinks that VC funding has been thinner overall this year compared to last year and influencer tech space is “an unstructured mess” right now.
http://digiday.com/brands/state-influencer-marketing-5-charts/
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