Google introduces speedier ads to its Accelerated Mobile Pages program

Google has been working to create a faster news reading experience through its Accelerated Mobile Pages project. Now it’s bringing something similar to online ads.
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Today, the company unveiled an AMP for Ads program, which allows marketers to create similarly optimized ads, presumably to run alongside those fast-loading articles.
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Google is also announcing AMP Landing Pages — so marketers can ensure someone will have a similarly smooth experience after they click on the ad, rather than being driven away immediately by a slow-loading page.

 https://techcrunch.com/2016/07/19/google-amp-ads/
 https://www.ampproject.org/