How TV ad spending stacks up against digital ad spending in 4 charts

In terms of ad spending in the U.S this year, there has been a greater shift towards cross-platform campaigns (TV and video) and online video ad spend is predicted to grow by 20 percent, this year, the research said.
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“In many markets it’s becoming common for brands to treat online video as a complement to traditional television, rather than as a competitor,”
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“Online video ads normally work better when they’re shorter than traditional 30 second posts.”

http://digiday.com/agencies/tv-ad-spending-stacks-digital-ad-spending-4-charts/