It’s no secret that the growth of streaming services and the format du
jour — the streaming playlist — are having a profound effect on way we
promote, market and monetise recorded music. Spotify in particular
(being the market leader in the UK) and its many playlists are the focus
of great analysis and scrutiny.
--
The music industry has a new set of influential playlists to worry about now.
--
Radio - remains the No.1 music discovery platform for most people.
--
With streaming services we can now measure how quickly a track is
discovered, where it’s discovered, to what extent users add it to their
own collections, average streams per user and many other metrics that
show not just who is streaming and how much, but how passionate or
engaged they are — the difference between what Spotify like to call
‘lean in’ or ‘lean back’ listening.
Inga kommentarer:
Skicka en kommentar