måndag 18 juli 2016

The Danger of Automating Social Influencer Marketing

June 16, 2016 
The list of influencer tech firms is long and growing, with names like Influential, ReadPulse, TapInfluence, Social Bluebook, Cirqle, NextBee and FindYourInfluence.com.
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Ted Murphy, CEO of the social influencer firm IZEA, estimates that there are over 200 companies in this social influencer tech platform sector. His company has been exploring potential acquisitions, but has found few firms with any real ability to execute on what they promise.
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“Few of these startups have anything real under the hood. A lot of these places are just scraping data [and listing all the same influencers] and haven’t actually signed anybody up.”
http://www.wsj.com/articles/the-danger-of-automating-social-influencer-marketing-1466071200 
 

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