Of all of the tens of thousands of online opportunities for shoppers,
only two really matter at least to begin with – Amazon and Google.
That’s a key finding of a study tracking the path to purchase for over a thousand US consumers. The research was conducted by Power Reviews.
--
Amazon tops the list of preferred channels, with 38 per cent of
consumers noting that the eCommerce giant is their top choice for
starting the shopping journey. More than one-third (35 per cent) say
they prefer to start shopping on a search engine, and an additional 21%
indicate that a brand or retailer site is their top choice.
--
And here’s a number that will chill the bones of many retailers and
brands worried by Amazon’s market strength. ” A huge 92 per cent of
shoppers who start their purchase journey on Amazon typically make their
final purchase on the site, too,” says the study.
https://www.linkedin.com/pulse/most-online-shoppers-journey-begins-amazon-google-andrew-birmingham
http://www.powerreviews.com/wp-content/uploads/2016/06/Path-to-Purchase-Whitepaper061716.pdf
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