23 jun 2016
Spotify just became the first music streaming service to pass 100 million active users, 30
million of whom are paid subscribers. Of the $17 billion in the music
industry, the Swedish company alone contributes roughly 10%.
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For Spotify founder Daniel Ek, the streaming model is more like modern advertising — and that's
where artists like Swift see a disconnect. As advertising focuses on
metrics like cost per action and video watch time, Spotify looks at skip
rates and other data points that provide valuable information for
artists and labels. Information that helps them form deeper connections
to fans — and ultimately, gets more people listening to their music.
https://www.linkedin.com/pulse/sorry-taylor-swift-you-know-youre-going-lose-wars-right-katie-carroll
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