Recent start-up Echobox has developed a system it says takes the human
guesswork out of the mix. By analysing large amounts of data, it learns
how specific audiences respond to different articles at different times
of the day.
--
Programs such as Chartbeat and Echobox also give publishers the ability
to test different headlines and promotional tweets for the same story in
real time.
--
And programs like SocialFlow - used by some sections of the BBC website -
apply algorithms to try to anticipate when the social media audience
will be most receptive to an update.
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