Perhaps I shouldn’t have been shocked by the cold financial reality I watched unfold at this auction during NamesCon,
an annual conference for the domain-names industry. Why would
approximately 1,400 people voluntarily come to Las Vegas for four days
to talk about domain names if there wasn’t money involved?
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The comparisons are pretty hard to ignore—in their idealized forms, the
domain name industry and Las Vegas are manifestations of the fantasy of
making something from nothing, wealth seemingly conjured from thin air
but dependent on very old, very fraught infrastructure.
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Some TLDs are hot right now (.io), and some single words are always a
good investment (lotions.com, furs.com), but good TLDs and good words
together don’t always work (as was explained to the owner of furs.io and
lotions.io in one session). Long-time domainers also had oddly specific
advice—”Hyphens make your domain less valuable—unless you’re in
Germany” and “.info is a dead zone.”
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Michael Cyger, the operator of domain industry website DomainSherpa.
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