Hollywood blockbusters are becoming a bigger driver of toy sales

Licensed toy sales of brands, such as Disney’s ‘Frozen’ and ‘Star Wars: The Force Awakens’ grew 10% in 2014 and 2015.

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The toy industry has become increasingly tethered to films and pre-existing entertainment properties. According to Goldman Sachs analyst Michael Ng, toys based on these properties are growing faster than non-licensed toys. From 2008 to 2015, these licensed toys made up 21% of toy sales, but contributed 41% of the growth.

http://www.marketwatch.com/story/how-hollywood-blockbusters-are-a-big-driver-of-toy-sales-2017-02-13