Optimera: Ad blocker usage is up 30% — and a popular method publishers use to thwart it isn't working

onsdag 1 februari 2017

Ad blocker usage is up 30% — and a popular method publishers use to thwart it isn't working

Ad blocker usage surged 30% in 2016, according to a new report from PageFair, a company that helps publishers regain revenue lost to the software.
There were 615 million devices blocking ads worldwide by the end of 2016, 62% (308 million) of those mobile. Desktop ad blocker usage grew 17% year-on-year to 236 million.
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The largest geographical driver of mobile ad blocker use has been in the Asia-Pacific, where 94% of mobile ad blocking takes place.