onsdag 15 februari 2017

Where does the Ivanka Trump brand go from here?

Panjiva, a global trade data company, says that imports of products that bear the Ivanka Trump name were 54.4 percent lower in the three months ended Jan. 31 compared with the three months that ended Sept. 30, the period that represents the peak of imports of that brand in Panjiva’s records.
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 And on social media, the boycott campaign called Grab Your Wallet is gaining momentum. According to data from Captiv8, a social media analytics firm, there have been more than 496,000 “engagements” — likes, retweets, and so on — since October on Twitter and Instagram posts that use the #grabyourwallet hashtag. After a burst of activity in November and a cool-down in December and January, engagement on the hashtag soared to its highest level in early February.


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