Mobile ad blocking firm Shine is rebranding to 'Rainbow' and will stop selling ad blocking to carriers

On Friday, Shine announced it had stopped selling ad blocking solutions to mobile carriers and it was rebranding to "Rainbow."
Rainbow says it has "quietly" been working with the mobile advertising industry over the past few months to create a consumer mobile ad blocker that only blocks ads that don't meet industry standards (Such as the Interactive Advertising Bureau's "LEAN" principles). The previous version of Shine aimed to block all ads.
Consumers sign up for the Rainbow ad blocker by opting in through their carrier or internet service provider, via a web portal, SMS, or call center.

http://www.businessinsider.com/shine-rebrands-to-rainbow-stops-selling-ad-blocking-2017-2?r=US&IR=T&IR=T
https://getrainbow.com/