comScore adds YouTube mobile metrics

ComScore, the oft-cited data company that measures digital traffic and ad campaigns, can now measure mobile consumption on YouTube.

This is important because nearly 70% of all YouTube videos are watched on mobile devices. Some examples of measured metrics include monthly minutes per viewer, average minutes per video view and monthly videos watched per viewer, among others.

http://www.businessinsider.com/comscore-adds-youtube-mobile-metrics-2017-2?r=US&IR=T&IR=T