torsdag 9 februari 2017

Flipboard's Quest To Save Online Publishing—And Itself


The iPad was a futuristic gadget when it debuted in April 2010.
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One of the early hits was Flipboard, a graphical embodiment of social media that launched in July 2010. It turned Twitter and Facebook feeds into an online magazine by displaying the photos, articles, or other pages that people linked to. Previews of articles were laid out like items on a newspaper page.
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Flipboard has also grown to over 100 million monthly active users.
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"To get a company of 160-some people [to profitability], you need about somewhere in the range of $50-$80 million in revenue annually," he says. "We are well over more than halfway there."
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Mike says that advertisers "love" Flipboard's ad options, but the proof will come in revenue. Flipboard is currently selling just 20% of its ad inventory.

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