Optimera: januari 2016

söndag 31 januari 2016

Why IBM Is Buying a Digital Marketing Agency

Since March 2014, IBM iX has quietly doubled its workforce to 10,000 specialists in everything from e-commerce advice to mobile development—including 1,000 creative design professionals branding experts. IBM iX’s hiring spree has been fueled by the company’s strategic partnerships with Apple (with which it is building industry specific mobile apps), Box (content management and workflow), Facebook (marketing intelligence), and Twitter (data analytics).
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And though it already ranks as the world’s largest digital agency, ahead of boutique firms like SapientNitro and Razorfish, the group wants even more of that work.
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Over the past four years, competitive tensions have forced a wave of mergers between digital marketing experts and traditional IT consulting firms.
http://fortune.com/2016/01/29/ibm-resource-ammirati/

fredag 29 januari 2016

Instagram bingo för Bing

Designern Anine Bings märke är bara tre år gammalt, men omsätter redan över 100 miljoner kronor. Knepet är kläder hon själv vill använda – och sex Instagrambilder per dag.
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Anine Bing startade klädmärket med hennes egna namn så sent som sommaren 2012. Trots det omsatte företaget drygt 100 miljoner kronor i fjol.

http://weekend.di.se/mode/instagram-bingo-for-bing-3
https://www.instagram.com/aninebing/?hl=sv
http://www.aninebing.com/

Giphy - Advertising - Gifs

via GIPHY

http://giphy.com/search/advertising

Microsoft NewsPro

http://newspro.microsoft.com/

Entrepreneur Tools

A collection of tools and resources for startups and entrepreneurs.

https://entrepreneur-tools.zeef.com/keyhanimo

torsdag 28 januari 2016

Digital marketing helps Adidas cut ties to sports bodies

The ever-increasing emphasis on sports stars, heightened by social media, is set to further leach cash from athletics.

Even before the doping scandal, it was struggling to compete for funding with other sports; apart from the Olympics, it lacks regular high-profile events that can turn athletes into household names beyond their home countries.

"Athletics isn't a merchandising machine like football is," said Pratt.

Although still far off, the Rio Olympics has a tiny fraction of the followers on social media of the World Cup, the Ultimate Fighting Championship (UFC) and the Tour de France, according to sports marketing research group Repucom.

Jamaican sprinter Usain Bolt, sponsored by Puma, is the only really global track and field star of the moment and is set to retire in 2017.
http://news.yahoo.com/digital-marketing-helps-adidas-cut-ties-sports-bodies-125157893--sector.html

How Do You Measure Passion? Figuring The Value Of Social Media Followers

Worldwide, ad spending on social media was estimated at nearly $24 billion last year. And figuring out the value of social media followers is a burgeoning business. Companies like Klout, Moz, Fruji, and Markerly are all in the game.
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Cohen adds that another problem is figuring out if followers on certain platforms are more valuable than followers on others.
"So what's a Vine view worth?" he wonders. "Is it worth more than a YouTube view?
http://www.npr.org/sections/alltechconsidered/2016/01/28/464571104/how-do-you-measure-passion-figuring-the-value-of-social-media-followers

WhatRunsWhere

https://www.whatrunswhere.com/features.php
https://www.whatrunswhere.com/pricing.php

Statista - Leading social networks worldwide as of January 2016

http://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users/

Re-Tooled: How Ray-Ban Brought Its Brand Back from the Brink

In 2000, Ray-Ban generated 252 million euros for Luxottica, or 10% of company sales. By 2014, that had risen more than eightfold to 2.065 billion euros, or 27% of Luxottica sales. Ray-Bay now commands 5% of the global eye wear market, and is the largest sunglasses brand, according to Euromonitor International data.

Convenience stores and gas stations are not the best avenues for cultivating an upscale image. So Luxottica made the painful decision to exit 13,000 points of sale in the early 2000s, sacrificing revenue in the short term in the belief that would pay off later.

Ray-Ban has also moved into personalized products. In 2013, it launched Re-Mix, allowing customers for the first time to customize their glasses themselves by mixing different frames, materials and styles in 220,000 different possible permutations. Re-Mix now generates 40% of the brand’s online revenues.

http://fortune.com/2016/01/27/ray-ban-luxottica-retooled/

http://www.ray-ban.com/sweden/customize

Quora Turns 80M Visitors Into Q&A Bounty Hunters With Knowledge Prizes

Quora is going to let companies pay cash to incentivize great answers to their burning questions. It’s a forceful way to squeeze private insights into its public question and answer site, which has quietly grown to 80 million unique visitors — 50 percent in the U.S. and 15 percent from India.
The new cash rewards, called Knowledge Prizes, could grow Quora even faster. Experts might come out of the woodwork to win $250 or $1,000 with a short essay. Quora calls them “mini XPRIZES.”

http://techcrunch.com/2016/01/27/quora-80-million-users/#.2ugpuya:zbxX
https://blog.quora.com/Knowledge-Prizes-Unlock-answers-to-important-questions

AdStage Looks Beyond Advertising

AdStage has also launched a “digital marketing academy,” aimed at helping marketers get an up-to-date education on current tools and strategy.

http://techcrunch.com/2016/01/27/adstage-launches-automate/

http://www.adstage.io/academy/

http://blog.adstage.io/2015/10/22/best-practices-for-your-instagram-ads-now-available-in-adstage/

Almost a quarter of Unilever's $8 billion ad budget is now spent on digital

Almost a quarter (24%) of Unilever’s global ad budget goes towards digital media, the company’s chief marketing and communications officer Keith Weed told Business Insider.

Speaking to Business Insider at the World Economic Forum’s Annual Meeting in Davos, Weed said the percentage of digital spend is now nearer 50% in digitally-advanced markets like the US and China. However, in markets like India, that percentage is reduced to the lower double digits.
Unilever is the second-biggest spender on advertising in the world, behind packed goods rival P&G, according to Adbrands.net, which compiles ad spend data from several sources. In 2014, Unilever spent $8.3 billion on advertising, AdAge reported.
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Weed has long been calling on digital marketing platforms to address what he calls the “3Vs” — value, viewability, verification.
http://www.businessinsider.com.au/unilever-digital-advertising-budget-up-to-24-2016-1

onsdag 27 januari 2016

Analyzo - The Best Tools For Your Startup

Web Analytics Compare

I Powered By analyzo

http://www.analyzo.com/search/Web-Analytics/87

The world's biggest ad agency spent a whopping $4B with Google in 2015, plus $1B with Facebook

WPP, the world’s biggest advertising agency holding company, spent huge amounts on advertising with the largest global digital media giants last year.

Analysts expect Facebook to report revenue of $17.45 billion for 2015, which would make WPP (on behalf of its clients) responsible for about 6% of that. Meanwhile, analysts are estimating Google will generate $74 billion in revenue for 2015, making WPP ad spend responsible for around 5% of the total.

http://www.businessinsider.com.au/wpp-google-and-facebook-spend-2015-2016-1

The 38 Essential Online Shops

http://www.racked.com/2015/7/14/8923189/best-online-shopping-stores

How Ignoring Inactive Time Is Skewing Your Analytics Data

When it comes to analytics tools, the majority of them (including Google Analytics) calculate Time on Site/Page from the point when you opened the website, regardless of whether it was in the background or not.

Inactive Time indicates either the tab was in the background or the browser window was minimized.

With the rising usage of tabs, the inactive time is becoming more and more significant. Hence, it’s an important metric which should not be ignored because it would be enough to skew your analytics data by a large scale.

https://medium.com/bouncelytics-blog/how-ignoring-inactive-time-is-skewing-your-analytics-data-df7a4d12cf21#.xrkpy19j5

Visual Hacker News

Visualize the top 500 news items on Hacker news. Thumbnails generated using webthumbnail.org

https://hnews.xyz/#/

The startup that’s making a big, expensive bet on a Super Bowl ad this year

Alternative lender Social Finance, also known as SoFi, proudly admits that it’s not for everyone. But it’s still hoping to reach the largest possible audience with its first big TV ad, which will break during Super Bowl 50.

The San Francisco-based alternative lending startup is splashing out 20% of its annual budget on the big game in the hopes of becoming a household name. The 30-second Super Bowl spot, which cost around $5 million, will air during the second quarter of the game on Feb. 7 on CBS. The spot is the major highlight of a broader $20 million ad campaign introducing SoFi’s brand to the mass market.
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“[Personal finance] is really becoming a mass-market topic and it just wasn’t before,” advertising-agency veteran Mark DiMassimo of DiMassimo Goldstein told Quartz. “The fin-tech category is really coming into its own this year. It’s reached the scale and velocity of growth that makes its possible for leading fin-tech companies to be very big advertisers.”

http://qz.com/603469/the-startup-thats-making-a-big-expensive-bet-on-a-super-bowl-ad-this-year/
https://www.sofi.com/

The Unicorn List - Fortune

http://fortune.com/unicorns/

tisdag 26 januari 2016

Algolia - Search Hacker News

https://hn.algolia.com/?query=larry%20page&sort=byPopularity&prefix=false&page=0&dateRange=pastWeek&type=story
https://hn.algolia.com/?query=&sort=byPopularity&prefix&page=0&dateRange=all&type=story

A Tiny Selfie Drone You Don’t Need To Register With The FAA

The palm-sized ONAGOfly is an affordable GPS-enabled drone that automatically takes photos using smile and obstacle recognition technology.

This little drone goes for $199 on Indiegogo right now ($299 after campaign ends) and comes with built-in obstacle avoidance sensors, as well as some other features usually reserved for larger, more expensive drones like 15 MP camera, 1080p HD video, throw and fly capability (you throw it up and it automatically starts to fly), resistant to wind speeds up to1.6-3.3 m/s, peer-to-peer live streaming, and can be controlled from either an Android or iOS device using WiFi for up to 66 feet in distance.

http://techcrunch.com/2016/01/25/a-tiny-selfie-drone-you-dont-need-to-register-with-the-faa/#.2ugpuya:30yx

Brand Artist - Inc.com April 2014

Brand Artist - Inc.com April 2014 - Readly.com

https://go.readly.com/

Instagram massively increased the number of ads it shows in the last few months

The total number of impressions on Instagram served via Brand Networks in August 2015 was 50 million. In September that doubled to 100 million. But, by December 2015, the figure was 670 million. That’s more than a 13 times increase.

Though the data is only representative of Brand Networks’ ad impressions, not the whole of Instagram, it shows a clear trend for Instagram advertising in general.

The average cost per-1000 impressions on Instagram also increased, but at a much slower rate. It rose from $5.21 in September to a peak of $7.20 in November, before dropping to $5.94 in December.

Jamie Tedford, CEO of Brand Networks told Business Insider: “One thing that really surprised our analysts was the fact that almost half of the ad impressions we served in November were video ads. This content type is experiencing a meteoric ascent to prominence in Instagram ad campaigns much faster than expected. A shocking 92% of the ad impressions we served on Cyber Monday were video ads.”

Brand Networks also provided data on the average cost per thousand impressions by industry. It will cost a brand a lot more to advertise “fashion” than “travel” or “casual dining” on Instagram.

http://www.businessinsider.com.au/instagram-is-massively-increasing-the-number-of-ads-it-shows-you-by-up-to-13-times-2016-1

Fashion Bloggers Are Making $3 Million a Year

WWD reports that fashion bloggers are making five times more per Instagram post than they did just a year ago, racking up fees of $5,000 to $25,000 per sponsored image. The most popular bloggers are using posts and several other revenue streams to bring in $1 to $3 million a year.

http://www.racked.com/2016/1/12/10754502/fashion-blogger-business

http://wwd.com/media-news/media-features/chiara-ferragni-fashion-bloggers-money-make-income-millionaire-kristina-bazan-kylie-jenner-10306124/

Amazon’s Fashion Department Now Stocks 30 Million Items

Amazon now stocks 30 million items in its apparel and accessories categories as of the 2015 holiday season, according to analysts at the investment bank R.W. Baird. That's 91% more items than Amazon stocked last year.
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Equity research analysts Cowen and Company created projections indicating that by next year, Amazon could pass Macy’s to become the biggest seller of clothing in the US.

http://www.racked.com/2016/1/22/10815896/amazon-clothing
http://www.amazon.com/s/ref=sd_allcat_sft_women?ie=UTF8&bbn=10445813011&rh=i%3Afashion-brands%2Cn%3A7141123011%2Cn%3A10445813011%2Cn%3A7147440011

måndag 25 januari 2016

Svt Play - Marknadsföringens hemligheter - Sveriges Television

Most marketers can’t predict the customer journey and admit they aren’t maximizing revenue

In the report — entitled “Predicting Routes to Revenue” — only 5 percent of marketers say they have mastered the ability to adapt and predict the customer journey and truly understand which actions will derive maximum value.

http://venturebeat.com/2016/01/20/most-marketers-cant-predict-the-customer-journey-and-admit-they-arent-maximizing-revenue/

http://www.cmocouncil.org/download-center.php?id=307&utm_medium=email&utm_source=cmocouncil&utm_campaign=predicting%20routes%20to%20revenue%20white%20paper

Facebook, Apple and other tech firms try to hit high note in music industry

"As we move further away from music discovery being something you did on the radio or walking through a Tower Records store, I think social media is going to be an incredible tool for discovery, curation and recommendation," said Russ Crupnick, managing partner of MusicWatch, a New York company that provides market research for the music and entertainment industry.
http://www.siliconvalley.com/ci_29421310/facebook-apple-and-other-tech-firms-try-hit

Rihanna Has the Most Selling Power of Any Celebrity

Rihanna has been named the most marketable celebrity in the world, according to a new study released by the NPD Group, a global and top-ranking market research company.
http://www.racked.com/2016/1/14/10767194/rihanna-marketable-celebrity
https://www.npd.com/wps/portal/npd/us/news/press-releases/2016/rihanna-is-the-most-marketable-of-all-big-name-celebrities/

Meet Sprinklr, The Billion-Dollar Startup That Cracked Social Advertising

Sprinklr’s hold on its accounts is always under siege by Adobe, Oracle and Salesforce, all of which bought their way into social media management over the past five years and run bigger operations, but Thomas’ firm is growing faster. It surpassed $100 million in annualized revenue last fall, up 150% from a year earlier, when it raised $46 million in venture funds at a valuation of $1.2 billion. The other (widely assumed) unicorn in the industry, Hootsuite of Vancouver, B.C., founded a year before Sprinklr, has a firm grip on small and medium-size business accounts but is moving up to larger clients.