Most marketers can’t predict the customer journey and admit they aren’t maximizing revenue

In the report — entitled “Predicting Routes to Revenue” — only 5 percent of marketers say they have mastered the ability to adapt and predict the customer journey and truly understand which actions will derive maximum value.

http://venturebeat.com/2016/01/20/most-marketers-cant-predict-the-customer-journey-and-admit-they-arent-maximizing-revenue/ 

http://www.cmocouncil.org/download-center.php?id=307&utm_medium=email&utm_source=cmocouncil&utm_campaign=predicting%20routes%20to%20revenue%20white%20paper