onsdag 27 januari 2016

How Ignoring Inactive Time Is Skewing Your Analytics Data

When it comes to analytics tools, the majority of them (including Google Analytics) calculate Time on Site/Page from the point when you opened the website, regardless of whether it was in the background or not.






Inactive Time indicates either the tab was in the background or the browser window was minimized.
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With the rising usage of tabs, the inactive time is becoming more and more significant. Hence, it’s an important metric which should not be ignored because it would be enough to skew your analytics data by a large scale.

 

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