Vivino stated that it will expand its marketing efforts in the world’s
top wine consumption regions, including the U.S., Italy, France, Spain,
Belgium, and Germany. It currently counts 13 million users across 228
countries.
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Originally based in Copenhagen, Denmark, Vivino established a U.S. presence in 2014. Its app utilizes image recognition
technology to identify the wines you’re drinking by scanning the
bottles. From there, you can save the ones you like (or don’t), and the
service will then find similar ones that you might enjoy.
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While Vivino has focused on some key wine-drinking regions, it’s also looking at continued expansion into new markets.
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Vivino’s not the only one interested in capitalizing on the wine market.
It competes against the likes of Delectable, Naked Wines, Cork’d,
Smooth Media, and others.
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