Al Jazeera’s 15-month-old digital-only offshoot, AJ+, has made a big bet
on distributed content, trading a website for an editorial strategy
centered on building audiences directly on Facebook and other platforms.
Its output, focused on social issues, is created with mobile viewing in
mind — which is to say, short, sharable and made so that it can be viewed with the sound off.
--
AJ+’s 70-person content team produces around 50 videos a week, most of which are about a minute long
--Distributed content strategies have become the latest flavor of the month for publishers, which are looking to boost their reach by teaming up with and creating content directly for platforms such as Facebook, Instagram and Snapchat. The likes of BuzzFeed, Business Insider, Quartz and Fusion have all made it core to their growth strategies.
http://digiday.com/publishers/al-jazeeras-distributed-content-unit-generated-2-2-bil-facebook-video-views-2015/
https://www.facebook.com/ajplusenglish
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