Instagram massively increased the number of ads it shows in the last few months

The total number of impressions on Instagram served via Brand Networks in August 2015 was 50 million. In September that doubled to 100 million. But, by December 2015, the figure was 670 million. That’s more than a 13 times increase.

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Though the data is only representative of Brand Networks’ ad impressions, not the whole of Instagram, it shows a clear trend for Instagram advertising in general.

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The average cost per-1000 impressions on Instagram also increased, but at a much slower rate. It rose from $5.21 in September to a peak of $7.20 in November, before dropping to $5.94 in December.

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Jamie Tedford, CEO of Brand Networks told Business Insider: “One thing that really surprised our analysts was the fact that almost half of the ad impressions we served in November were video ads. This content type is experiencing a meteoric ascent to prominence in Instagram ad campaigns much faster than expected. A shocking 92% of the ad impressions we served on Cyber Monday were video ads.”

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Brand Networks also provided data on the average cost per thousand impressions by industry. It will cost a brand a lot more to advertise “fashion” than “travel” or “casual dining” on Instagram.

http://www.businessinsider.com.au/instagram-is-massively-increasing-the-number-of-ads-it-shows-you-by-up-to-13-times-2016-1