The world's biggest ad agency spent a whopping $4B with Google in 2015, plus $1B with Facebook

WPP, the world’s biggest advertising agency holding company, spent huge amounts on advertising with the largest global digital media giants last year.

Analysts expect Facebook to report revenue of $17.45 billion for 2015, which would make WPP (on behalf of its clients) responsible for about 6% of that. Meanwhile, analysts are estimating Google will generate $74 billion in revenue for 2015, making WPP ad spend responsible for around 5% of the total.

 

http://www.businessinsider.com.au/wpp-google-and-facebook-spend-2015-2016-1