Sprinklr’s hold on its accounts is always under siege by Adobe, Oracle
and Salesforce, all of which bought their way into social media
management over the past five years and run bigger operations, but
Thomas’ firm is growing faster. It surpassed $100 million in annualized
revenue last fall, up 150% from a year earlier, when it raised $46
million in venture funds at a valuation of $1.2 billion. The other (widely assumed) unicorn in the
industry, Hootsuite of Vancouver, B.C., founded a year before Sprinklr,
has a firm grip on small and medium-size business accounts but is moving
up to larger clients.
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