The latest in a flurry of data distribution deals will insert information about consumers' movements from PlaceIQ into Adobe's Audience Manager, the marketing tech firm's data management platform.
PlaceIQ tracks when mobile devices show up at retail shops, car
dealerships, grocery stores and eateries and attaches an anonymized ID
to those devices. The company uses that data to measure when someone
actually visits a business location and how frequently.
http://adage.com/article/datadriven-marketing/adobe-adds-mobile-location-data-audience-platform/303929/
http://placeiq.com/
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