U.S. ad block usage expected to more than double by 2020

The number of US consumers expected to use ad-block technology will more than double in the next five years, according to new estimates published by Optimal.com and Wells Fargo.
The estimates - which are based on current ad-block rates, consumer awareness of the technology, and a survey of nearly 2,000 US smartphone users - predict that 37% of US online users will actively use ad-block software in 2020, up from a 16% share this year. This means that over 100 million consumers in the US will be ad-block users in 2020, up from 44 million in 2016.
http://nordic.businessinsider.com/us-ad-block-usage-expected-to-more-than-double-by-2020-2016-5