söndag 15 maj 2016

How online 'influencers' are changing the food industry

"With social media and technology flooding the internet with over 200 million pieces of content a minute, it's essential that brands find a way to break through the noise," says Kirsty Sharman from online marketing agency, Webfluential.
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"In 2015, Google actually classified the search phrase 'influencer marketing' as a breakout trend - which means it experienced growth of over 5,000%."
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"One of the great things about influencer marketing is that brands producing global messaging can work with local influencers, in different markets, to localise the content and share the message in a way that's unique to each country."
http://www.bbc.com/news/business-36271043 
 

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