Around the globe, travel and tourism generated about $7.6 trillion
(about 10% of the world’s entire GDP, or GWP) and was responsible for
277 million jobs (roughly one in 11) in 2014, according to statistics
published in a report by the World Travel & Tourism Council.
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Around the world, there are 455 metropolises, 3,000 large cities, 2.7 million small cities and towns.
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Austin - Local leadership decided to nurture the burgeoning music scene and
started a grassroots campaign for the city to promote itself as the Live
Music Capital of the World and to play up the “Keep Austin Weird”
sentiment that became popular as the city threatened to homogenize. But
now, just as SXSW has grown from the small indie music festival it was
when it started in 1987 into a massive, must-attend multimedia confab,
the city has gone from also-ran to leading light.
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